Strategies play a critical role in aligning teams towards a common goal, especially in large organisations. Being able to create, review and execute a good strategy is an important aspect of many leadership roles, yet it’s a hard one to nail. Even defining what makes a strategy truly effective can be surprisingly challenging - ask ten different leaders and you’re likely to get ten different interpretations.
More often than not, what people describe as a strategy is actually an aspirational goal or vision. They articulate where we want to go but not how to get there.